How can a towing owner evaluate a marketing performance claim? TowMomentum — editable owner worksheet https://towmomentum.com/help/check-towing-agency-performance-claims Updated 2026-10-19 Ask what was counted, over which period, at what cost and with what evidence. A compelling percentage can still omit the information needed for a business decision. 1. Exact claim and outcome unit Your notes: 2. Period and baseline Your notes: 3. Costs and attribution Your notes: 4. Evidence and permission Your notes: 5. Supported conclusion and missing information Your notes: Evidence status: known / unknown / needs review Responsible person: Next check date: What changed after review: Examples on the website are fictional. Keep completed records and customer information in approved private systems.