What do towing keyword match types actually tell you?
TowMomentum — editable owner worksheet
https://towmomentum.com/help/towing-keyword-match-types
Updated 2026-10-19

A keyword is a targeting input; a search term is the person’s observed query when reported. Match types do not replace checking whether the request fits your business.

1. Keyword and configured match type
Your notes:

2. Observed query and reporting date
Your notes:

3. Request classification and confidence
Your notes:

4. Proposed exclusion and possible useful matches
Your notes:

5. Post-change fit review
Your notes:

Evidence status: known / unknown / needs review
Responsible person:
Next check date:
What changed after review:

Examples on the website are fictional. Keep completed records and customer information in approved private systems.