Towing lead-source comparison worksheet
TowMomentum — editable owner worksheet
https://towmomentum.com/resources/towing-lead-source-comparison
Updated 2026-10-19

Compare two defined inquiry cohorts using costs, fit, bookings, completions and known collection. Missing values remain unknown and every calculated rate names its denominator.

1. Source and actual cohort definition
Your notes:

2. Equal or unequal observation windows
Your notes:

3. Complete cost and outcome inputs
Your notes:

4. Unknowns and service-mix differences
Your notes:

5. Decision with supporting evidence
Your notes:

Evidence status: known / unknown / needs review
Responsible person:
Next check date:
What changed after review:

Examples on the website are fictional. Keep completed records and customer information in approved private systems.