Why do towing marketing reports show different totals? TowMomentum — editable owner worksheet https://towmomentum.com/help/towing-marketing-reports-disagree Updated 2026-10-19 Reconcile definitions, time windows and record identity before deciding a system is wrong. Ad conversions, telephone events, unique requests and completed jobs are different counts. 1. Report, metric and unit Your notes: 2. Window, time zone and basis Your notes: 3. Known duplication or exclusions Your notes: 4. Record-level bridge Your notes: 5. Unresolved difference and owner Your notes: Evidence status: known / unknown / needs review Responsible person: Next check date: What changed after review: Examples on the website are fictional. Keep completed records and customer information in approved private systems.