What if a towing customer encounters several marketing sources? TowMomentum — editable owner worksheet https://towmomentum.com/help/towing-multiple-marketing-touches Updated 2026-10-19 Preserve first observed source, later observed touches and self-reported source as different evidence. Choosing one attribution label does not prove which touch caused the job. 1. Observed source and timestamp Your notes: 2. Later observed touches Your notes: 3. Self-reported source Your notes: 4. Chosen reporting model Your notes: 5. Unknown coverage and double-count check Your notes: Evidence status: known / unknown / needs review Responsible person: Next check date: What changed after review: Examples on the website are fictional. Keep completed records and customer information in approved private systems.