TOWMOMENTUM
Advertising budget decision worksheet
Reviewed 2026-10-19
https://towmomentum.com/guides/towing-advertising-budget

Keep private customer information in your approved operational systems.
These prompts support a review; they do not establish outcomes without evidence.

1. Service and available additional-job capacity:

____________________________________________________________


2. Media / management / tools / setup and payment dates:

____________________________________________________________


3. Collected amount less direct job costs; evidence and unknowns:

____________________________________________________________


4. Lower / expected / higher contribution assumptions:

____________________________________________________________


5. Recurring and setup-recovery break-even from the calculator:

____________________________________________________________


6. Cash limit, review period, outcome owner, and assumptions to test:

____________________________________________________________


7. Continue / change / pause criteria; next decision:

____________________________________________________________


More free tools: https://towmomentum.com/resources
Implementation help: https://towmomentum.com/book