Establish what the records mean
Identify whether the cell contains a fraction such as 0.5, a percent value such as 50 or text such as “50%.” Verify numerator and denominator cells and how blanks are handled. Keep raw counts beside rates so an unexpected display is easier to trace.
A worked example
Fictional examples: five bookings divided by ten suitable requests is 0.5, displayed as 50%. Entering 50 and applying percent formatting can display 5,000%. Averaging 50% from two inquiries and 10% from one hundred inquiries gives 30%, but the pooled rate is eleven bookings divided by 102 inquiries, about 10.8%.
Choose the next action
Use a consistent formula and treat a zero or unknown denominator as not available. Do not convert blank records to zero merely to avoid an error. When combining groups, sum eligible numerators and denominators before dividing if that matches the intended metric. Keep percentage points distinct from relative percentage change.
Check whether it worked
Test a normal fraction, zero denominator, blank denominator and unequal group sizes. Reopen the exported file and verify formulas or values survived as intended. This arithmetic review does not claim validation in a particular spreadsheet application unless that environment was actually tested.
A repeatable review order
- Underlying numeric value. Record the evidence and mark any missing answer as unknown.
- Numerator and denominator. Record the evidence and mark any missing answer as unknown.
- Display format. Record the evidence and mark any missing answer as unknown.
- Blank/zero behavior. Record the evidence and mark any missing answer as unknown.
- Pooled-rate test fixture. Record the evidence and mark any missing answer as unknown.
Put it to work
A record you can use
- Underlying numeric value
- Numerator and denominator
- Display format
- Blank/zero behavior
- Pooled-rate test fixture
Plain text. No email required. Store completed records in your approved business systems.
Next useful step
Need help applying this to your marketing? A strategy call starts with your business and the evidence you have.
Talk through your next step →For a general editorial question, email Chris. Please leave out customer details. Questions are private, and no response time is promised.