The owner’s toolkit
Make the next decision
with better information.
Practical tools for the work between a search and a completed job. Free to use. No email required.
Find the next useful step.
5 free resourcesCompleted Job Tracker · sample
6Unique inquiries2Completed jobs$340CollectedLocal tow · completed$240Jump start · completed$100Known contribution$160TemplateTrackingCompleted Job Tracker
Connect the first inquiry to a completed job and collected money. A practical workbook with a worked example, clear definitions, and no double-counted callbacks.
Download · 5 minutes to start
Recurring break-even
Monthly marketing cost
$5,500
Jobs to cover it
44
Sample: at $125 contribution per additional job
CalculatorTrackingTowing Marketing Break-Even Calculator
Work out how many additional completed jobs your monthly marketing has to produce before it pays for itself, using your ad spend, management fees, and contribution per job.
Free browser tool · 3 minutes
- Checklist · v1.1
Towing Website
Call-Readiness Checklist27 checks · 7 sections · print or PDF
ChecklistWebsitesTowing Website Call-Readiness Checklist
Work through 27 checks that tell you whether a stranded driver on a phone can understand what you do, where you go, and reach you with one tap. Read it online or print it.
Free web version and PDF · 20 to 30 minutes with your site open on a phone
Search-term decisions · example
Candidate exclusion"tow truck for sale"
Protect if you offer winch-outswinch out near me
TemplateGoogle AdsTowing Google Ads Negative Keyword List
Review search intent before excluding it. A selective starter list with match-type examples and service terms to protect.
Free web version · 15 minutes to review
- Business Profile checklist
- Categories and services
- Service areas
- Hours and phone
- Photos of real trucks
- Review routine
ChecklistLocal visibilityGoogle Business Profile Checklist for Tow Companies
What a towing company's Google Business Profile needs in order to be complete, accurate, and trusted, in the order to do it.
Free web version · About an hour
Coming soon
More help for the weekly work.
These resources are planned. Available here when they are ready.
Google Ads Search-Term Review Worksheet
A weekly worksheet for sorting search terms into keep, exclude, and investigate, with the towing-specific patterns to look for.
Planned resourceReview-Request Workflow Template
The message sequence, timing, and staff script for asking every completed job for a review without nagging anyone.
Planned resourceTowing Website Rebuild Prompt Kit
Prompts and a page-by-page outline for rebuilding a towing website with an AI assistant, including the information to gather first.
Planned resource
Put the useful parts to work.
Bring the question your numbers raise. We can work through where the opportunity is and what implementation would involve.
- 01Free, 30 minutes, phone or video
- 02For owners and managers of towing companies
- 03No pitch deck, no pressure to decide on the call