Start with the evidence
Identify the claim’s numerator, denominator, baseline, date range, spending, service mix, attribution method and outcome definition. Ask whether results refer to clicks, calls, inquiries, bookings, completed jobs, invoices or collected payments. Use the same standard for TowMomentum and any other provider.
A worked example
Fictional claim: “Revenue doubled.” It could mean platform-assigned conversion value rose from $100 to $200, invoices increased while collection remained unknown, or reconciled receipts actually doubled. Another claim, “50% booking rate,” might mean five bookings from ten suitable requests while ignoring twenty unclassified contacts. The words need a record-level definition before comparison.
Choose the next action
Request a redacted, permissioned explanation of the method and a comparable scope. Do not demand private customer records publicly or accuse a named competitor of dishonesty because its public page lacks detail. Separate verified facts, vendor claims and your own assumptions. A case study from another market is context, not a guarantee.
Check whether it worked
Write the conclusion with its limits: supported, partially supported, unclear or not comparable. Include the next evidence needed and any cost omitted. Keep agency collected fees separate from towing-client collected payments. If the provider cannot define the outcome clearly, resolve that before using the claim in a financial plan.
Put it to work
A record you can use
- Exact claim and outcome unit
- Period and baseline
- Costs and attribution
- Evidence and permission
- Supported conclusion and missing information
Plain text. No email required. Store completed records in your approved business systems.
Next useful step
Need help applying this to your marketing? A strategy call starts with your business and the evidence you have.
Talk through your next step →For a general editorial question, email Chris. Please leave out customer details. Questions are private, and no response time is promised.