Check the profile evidence
Write down the main customer need the business fulfills, the operator-confirmed services and any work explicitly excluded. Compare that with the current primary and additional categories. Separate a platform category, a service description and a phrase customers use; they are not interchangeable fields. Google’s business-representation rules require accurate representation.
A worked example
Fictional example: a light-duty towing business also receives lockout requests but only provides that service when a qualified person is available. A category or service claim should not make that conditional capability look like a permanently staffed specialty. Another company owns a specialized vehicle but does not currently offer that service to the public; ownership alone does not justify advertising availability.
Choose the next action
Review the available category choices in the authorized profile and select according to the actual primary business. Add only accurate service descriptions, with appropriate limitations where the interface allows them. Record the prior setting and reason for any change. Avoid adding unrelated categories simply because they sound like valuable search terms.
Check whether it worked
Verify the public display and monitor the kinds of inquiries received. More visibility for unsupported services is not an improvement in demand quality. If callers still misunderstand capability, compare the website and ad language before cycling through categories. Keep the capability review with the operator responsible for accepting work.
Owner verification checklist
- Actual primary business. Record the evidence and mark any missing answer as unknown.
- Supported services and limitations. Record the evidence and mark any missing answer as unknown.
- Currently available category options. Record the evidence and mark any missing answer as unknown.
- Reason for each selected category. Record the evidence and mark any missing answer as unknown.
- Public display and inquiry-fit check. Record the evidence and mark any missing answer as unknown.
Put it to work
A record you can use
- Actual primary business
- Supported services and limitations
- Currently available category options
- Reason for each selected category
- Public display and inquiry-fit check
Plain text. No email required. Store completed records in your approved business systems.
Next useful step
Need help applying this to your marketing? A strategy call starts with your business and the evidence you have.
Talk through your next step →For a general editorial question, email Chris. Please leave out customer details. Questions are private, and no response time is promised.