Check the profile evidence
Inventory the website header, mobile call button, profile, important directories and campaign assets. Record the displayed number, underlying telephone-link destination, forwarding destination, owner and purpose. Do not assume a visible number is the same as the number inside the link. Keep account access and provider credentials out of the inventory.
A worked example
Fictional audit: a website’s visible number is current, but its mobile button still uses an old number. A second number on a campaign landing page intentionally forwards to the same office for measurement. The first discrepancy needs repair; replacing the second without understanding its purpose could break a working measurement arrangement.
Choose the next action
Correct confirmed errors at the source you control and request corrections through the relevant platform when needed. For tracking numbers, establish ownership, forwarding behavior, availability and transition responsibility before changing them. If you perform a routing test, coordinate it with the business and label it; do not call repeatedly as if you were a customer.
Check whether it worked
Reopen each public surface and inspect the displayed and linked number. Verify the approved destination separately from whether a person answers. Retain a dated mapping so later providers can identify intentional differences. If calls reach the right destination but remain unanswered, move to the coverage and callback workflow.
Owner verification checklist
- Public surface and URL. Record the evidence and mark any missing answer as unknown.
- Displayed number and linked destination. Record the evidence and mark any missing answer as unknown.
- Purpose and owner. Record the evidence and mark any missing answer as unknown.
- Confirmed error or intentional variation. Record the evidence and mark any missing answer as unknown.
- Correction and controlled verification. Record the evidence and mark any missing answer as unknown.
Put it to work
A record you can use
- Public surface and URL
- Displayed number and linked destination
- Purpose and owner
- Confirmed error or intentional variation
- Correction and controlled verification
Plain text. No email required. Store completed records in your approved business systems.
Next useful step
Need help applying this to your marketing? A strategy call starts with your business and the evidence you have.
Talk through your next step →For a general editorial question, email Chris. Please leave out customer details. Questions are private, and no response time is promised.